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Book of Bert

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“The definitive text on celebrity mustaches…”
- The New York Daily News
With “The Book of “Bert”: High-Class Stars with Some High-Class ‘Stache, authors Jon Chattman and Rich Tarantino will do for mustaches what The Darwin Awards did for human idiocy and College Humor did for, well, college humor. The book, whose term “bert” was originally inspired by an inside joke about Burt Reynolds’s polarizing facial trademark and the authors’ shared acquaintance by that name, will be released by the Triad Publishing Group on April 1.The Book of ‘Bert’ is a hilarious romp through mustache history and a fascinating compendium of great men who have worn their great mustaches like badges. The book features 25 different, well-known personalities profiled and ranked on their mustache integrity. Following each chapter are a few related sidebars counting down a list of “Top Mustaches” in various categories, as well as mind-blowing mustache trivia. Various celebrities from Juno’s Michael Cera to satirist Mo Rocca to Artie Lange of The Howard Stern Show also weigh in on mustache importance throughout the years. John Oates, the former mustachioed music legend of pop duo Hall & Oates, lends the The Book of Bert its foreward, and it’s riveting.”From every angle, in every photograph, bopping through every silly 80’s MTV moment, my mustache became my marquis until I could not distinguish between it and me,” Oates recalls.Men with mustaches clearly have more character above their upper lip than in their entire body. This is their story, and the timing for The Book of ‘Bert’ couldn’t be more perfect.”This book is very relevant with the reemergence of the mustache from the likes of Borat, My Name is Earl’s Jason Lee, and The Killers’ Brandon Flowers. The book is for them, and anyone who ever wanted to grow a mustache, but was scared of the ramifications. It’s also for those celebrities who not only grew a wonderful patch under their nose, but actually kept it when though society told them not to,” says Chattman, a regular pop culture writer who owns and operates the entertainment humor site thecheappop.com.Adding to that, Tarantino, a nursery school teacher who also helped get thecheappop.com off the ground, said, “The Book of ‘Bert’ is the first of its kind, this book will inspire you to grow a mustache, shave it and than grow it again, it’s that good.”

Further the mustache fad by picking up your copy today. Read the book The Today Show’s Meredith Vieira declares, “I am personally offended by this book because my mustache wasn’t included. However, I endorse it because I am, and always will be, a huge fan of Tom Selleck’s stache.”

For interviews with the authors, or information on obtaining an advanced copy of The Book of Bert, email ophillipspr@gmail.com. For updates on the book, check out thecheappop.com.


“The Book of ‘Bert’: High-Class Stars with Some High-Class ‘Stache,” authors Jon Chattman and Rich Tarantino are commemorating the book’s release by unofficially renaming “April Fool’s Day” to “April Fuzz Day.” They plan on releasing self-adhesive mustaches throughout New York City that day as a way to honor the often overlooked mustache.If you’d like to pass out mustaches in the city with them or pick up some ’staches to give out in your workplace - join the party here, and email us for details. Join Mustache Nation today.

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Coming Soon

Jon Chattman interviewed by MrSkin


April 6th:

WGN Chicago - The Nick Digilio Show

April 3rd:

Kjee Morning Show, CA
April 3rd:

LMC-TV interview - Mamaroneck, NY (Airs April 7-11)

April 2nd:
The Howard Stern Show - Sirius Radio - Howard 100 News

April 1st:
Frank DeCaro show - SIRIUS OutQ

The New York Post story

March 28:
Covino & Rich show - Maxim Radio

March 14:
F4online interviews Jon Chattman

March 13th:

The Journal News Release

March 13th:
JarryPark.com Interview

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